Conversion

Conversion

If visitors don’t convert to a meaningful, measurable outcome – it’s the worst possible scenario.

You’ve paid for the clicks, got no results and literally poured your precious dollars down the drain.

You’ve done your research, selected the right keywords, got qualified prospects to visit your site now it’s crunch time.

You need them to complete their purchase not abandon the process at the shopping cart.

Google has the lions share of the search engine market and as such will put your ad in front of the maximum number of potential customers. Google’s PPC program is called AdWords.

For that reason it makes sense to focus on AdWords and to understand how to leverage Google’s market domination to your advantage. 

All any well run AdWords campaign can do is deliver quality traffic to your website, the trick is to keep the cost of each visitor referred (click) to a minimum.

What you need to complete the process is a website designed to squeeze these desired outcomes from every qualified visitor.

In a way we’ve come full circle because were back at your ‘perfect’ website. 

It might look great but…

  • Is the content fresh, unique and relevant?
  • Is the content updated on a regular basis?
  • Has the site been built to make it easily indexable by Google?
  • Has each page been designed to squeeze the desired outcome from your targeted visitors?
  • Do you have a strategy?
  • Do you even know exactly what action you want a visitor to take?

All too often clients are sucked in to focus on how pretty the site looks and overlook the fundamental reason the site was built for in the first place – converting visitors to customers, members, subscribers, leads……

Websites are not just 3D brochures any more - there’s a vibrant online marketplace out there that’s growing exponentially – don’t you want your piece of the action?

At clickoholics we understand that if your site does not convert traffic we have not done our job or managed your campaign properly.

1 1 transWhat is conversion?

Conversion can be a sale on an e-commerce enabled site, but have you maximized the value of the sale?

It could be data gathered for a sales lead or a quotation for services, have we missed any opportunities here? Have we made it as easy as possible for the visitor to enter their data?

Fundamentally the answer is the good old graphical user interface that you are using now.

A command line driven interface can achieve all that a graphical user interface can, but the steps are much more complex and far less intuitive. That’s why you’re using Windows right now (apologies to Linux,UNIX and of course Mac users) and not DOS.

The improvements made to graphical user interfaces over the years are the same you need to ‘borrow’ for your site design – make things as easy and achievable in as few clicks as possible.

Every time you add one additional step to the process there are going to be some visitors that will abandon the entire process.

Let me prove the point. Right Now! I have some cool video from Google that make some really key points about using AdWords and I want you to see them. The video menu is in the ‘Who We Are’ menu above. I didn’t have room to make all the menus top level – so you might not see it. Well if you don’t click on the ‘Who We Are’ menu you won’t.

I want you to watch these videos and by using clever design you will. The answer really is that simple…

Put contact forms in a sidebar on all pages to maximize data capture rates.

Process that sale in as few clicks as possible.

Make it easy for a purchaser to buy additional related products at a click.

Think of it like taking your visitors by the hand and personally guiding them around your site – be polite!  

If a visitor came to your house would you tell them to go and have a look around or be a caring host and show them around yourself?  Especially if you want them to see that new deck you’ve just installed and are so proud of!

Follow these simple steps and you will easily maximize conversion rates. It’s human nature really… Have you watched those videos yet?!

Maximize Conversion

  • Give the visitor what they are looking for.
  • Use a separate landing page for each ad group or ad.
  • Make sure they see what they are looking for, display content on the page that exactly matches the ad content which in turn should match the original keyword(s) entered.
  • Don’t waste the visit – capture visitor data on every page.
  • Match the function of the page with the desired outcome.
  • Don’t confuse the visitor; use a simple eye catching design.
  • Achieve the outcome with the fewest clicks possible and you’ll maximize conversion.

Landing Page Optimization

Cutting corners on page design and optimization is a false economy. Every dollar spent optimizing your landing page will pay you back many times over.

Don’t collapse just outside the stadium during an olympic marathon – this is payback time. clickoholics can work with your existing web design agency or get the work done ourselves. We are experts and ensure work is produced that exceeds standards and gets the job done. Are you have trouble with conversion? Please call us on 914 595 1918 or fill out contact form.