Ad Position

clickoholics vision is unique, our views on ad position don’t concur with the masses.

Everyone else will tell you position is king.

Well it’s not. 

Google want to make as much money as possible from their technology and AdWords is their cash cow, so they bang on about bidding for the top spots to get more clicks and so on. 

When we discussed keywords we saw that most clients don’t have enough budget to buy all the traffic out there.

What our clients want is those clicks for the best possible price.

If your ad is in the top spot that won’t be the case. You will pay more – you could be paying double the price of one position lower.

Let’s imagine you’re sat on a plane waiting to take off you say hi to the guy in the next seat and get talking. During the conversation you find out he paid half the price you did for his seat! How would you feel? You’re sat next to each other and going to the same destination. 

Here’s the rub, as long as someone clicks on your ad they’re gonna get redirected to your URL doesn’t matter which position your ad was in.

This is the important bit – as long as you are in positions 1-6 you will be visible on an average sized monitor.

No one will click on your ad if they can’t see it.

There are some exceptions…

You might want to focus on one competitor in a small marketplace, maybe you own an Italian restaurant and want to pinch business from Luigi’s down the street.

In that case you’re gonna have to outbid him and position becomes a factor. Google use a lot of other factors in bid pricing like quality score.

Don’t get pulled into focusing too much on position – its a vanity thing wanting to see your ad on top and Google milk this as much as they can.

You would be much better off focusing on the quality of your ad than its position. The name of the game is clicks, quality clicks from qualified parties – as long as you’re getting quality clicks at the best possible price why would you care about your ads position?