We Create Websites…
HOW?
First Impressions Count…
The World Wide Web is a massive, global main street, but only a truly awesome website will stand out from the masses on the world wide web, convert traffic into sales and retain your customers. Your website conveys your image to the entire world, you only have one chance to impress – you have to make it count. To ultimately succeed you need to design and build your site on two distinct, but overlapping levels:
But that’s not all:
Your website needs to be developed with flawless coding that enables your content to be easily indexed by all the major search engines. It must be built from the ground up with SEO in mind and great design alone will not achieve this goal. You need a solid content based platform and the specific functionality within the design to apply all of the elements necessary for successful on page SEO and that’s just for starters….To begin:
Your website needs awesome design, it needs to look to look stunning, that’s the only word for it. To stand out from the crowd is getting harder by the day. You only have one chance to make that first impression – so make it count and take your visitor’s breath away. Stunning design means a clean, easy to navigate page with clear text and sharp graphic images. Blend in some animation to catch the eye, get the balance right and you will stand out from plethora of boring, grey, frankly amateurish sites out there.
Manageable Content
With the future in mind, your site needs to be built on a scalable platform that incorporates an easy to use content management system to allow simple, frequent content updates. This key function must not be overlooked as will allow you to build on your SEO indexing efforts, enabling improvement of your search rankings on an ongoing basis.
Designed to Evolve
The site must be build on a quality code base that can be adapted to future development to protect your initial investment. If you cut corners now you will pay in the future. Then it must be tested to render perfectly on all major browsers and even mobile platforms, by adhering to current and emerging standards.
Built to Convert
Your website needs landing and squeeze pages that are designed to maximize your predefined goals. Not only must they be easy to navigate from the visitors point of view but they be designed to encourage the visitor to take the course of action that you need, monetize your traffic and ensure maximum ROI and profitability.
Flawless W3C HTML Code
This might sound a bit technical but W3C is the standard by which coding is measured, either it’s 100% valid or not. Remember the fate of your site rests with a machine that reads your code. Why handicap your site from the outset? It’s very easy to see if the code is valid just run the URL through the
validator here. You would be surprised how many so called professional designer’s sites fail the test. Surely if they can’t code their own sites to standard how can they do it for you?
Intuitive Navigation
From an aesthetic point of view, not only does the site need to look breathtaking, but also needs to be easy to navigate and by using sophisticated design principles ensure that you lead visitors ‘by the hand’ and maximize exposure to your content – maximize page views per user.
Compelling Images
Unique, stylish graphic images will not only break up the text to make it easier to read but also supplement the message in a compelling fashion. The use of video should also not be overlooked as it is even more compelling than static graphics and can also be linked to traffic building efforts via YouTube and social networking sites. The next wave of web design will incorporate video as a standard with messages that are delivered by text today, being delivered via compelling professional standard HD video. You need to be thinking about this now to position yourself for the future.
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web design so special
