Landing Page
clickoholics have done a fantastic job, but the most frustrating element in putting together a ‘killer’ SEO or AdWords campaign is when a client fails to understand how critical it is to have a well optimized landing page.
We have spent your budget wisely and delivered more targeted traffic than estimated to your website. That’s it from a campaign point of view. What more can we do? You need to get value from this traffic.
It would be crazy to go to all these lengths then drop the baton now…The landing page is the money page this is what all the hard work has been for – its a bit like buying the ring and then not having the heart to ask her….. Well I’m afraid you don’t get your money back for the ring.
What happens next depends on how well your landing page is optimized to deliver the conversions you need. What do you want visitors to do when they hit your site?
Define your goals! That’s goals not goal there’s no limit…
Do you sell product on your site? Then a sale is what you are looking for, have you designed the page to maximize the value of the sale?
Are you making it easy to add additional related products to the shopping cart? Is your pricing competitive? Do you suggest other products that other purchasers have bought. Use clever design principles and you will maximize conversion.
Are 
you looking to collect data on each visitor so that you can contact them later, like we do here?
Then put a contact form on every page. Don’t lose sight of the of the whole reason you built your site in the first place.
Want people to contact you by phone?
Then display you phone number prominently so that people can see it, don’t hide it in a tiny font at the bottom of the page.
Take the time, spend the money but whatever you do make sure you get your landing page optimized and you’ll see your conversions rise in a big way. One of the best ways to optimize is to study what visitors actually do when they hit your site using Google Analytics and then make changes based on that real data…..
