Traffic

You’ve built the perfect website…how do you make sure it’s seen? 

Would you pay thousands of dollars to put an ad underneath a bus?

Simply put, traffic means visitors to your website.

You could get paid purely on the numbers of visitors to your website by an advertiser, much in the same way a publication is paid advertising dollars according to circulation.

At this one extreme it’s all about quantity not quality. You get paid for the number of visitors to your site – simple numbers equate to dollars.

Quality Traffic

Most websites however are designed with a specific goal in mind and the quality of the traffic will have a huge impact in meeting these goals.

In these cases numbers are not the main issue if the quality of the traffic does not achieve your goals. It’s a bit like the traditional sales cycle – you must pitch to a qualified prospect – A prospect who needs your product, can afford it and has the authority to spend the money.

The only way to achieve this goal is to attract targeted traffic that perfectly fits the bill through carefully researched keywords.