Cross platform management
We advise the most effective platforms to advertise with and manage them all with a single fee. It’s that simple and transparent.
A successful PPC campaign is based upon the insights and data gained from our PPC Audit.
Our audits are carried out manually by our PPC Tel Aviv team without tools or shortcuts.
We examine the account structure, targeting, ad copy performance, extensions, market impression share, and accuracy of conversion tracking. We offer our PPC audits complimentary for select new partner clients.
Account Structure Analysis
Keyword & Ad Analysis
Bidding, Device & Settings
Landing Page Analysis, and more
Our approach to paid search
It’s simple really. We offer transparent results driven paid search management executed by our PPC Tel Aviv team. We roll up multiple networks into a holistic paid search strategy that is based on conversion data and our clients goals. It’s measurable, effective, and scalable.
These clients all operate in one of the most expensive sectors regarding cost of keywords, and the most competitive for available ad space. In each case we have delivered new clients below the target Cost per Acquisition by significantly increasing the rates of conversion, when either in-house teams or their existing agency could not.
A profitable paid search effort stems from the framework and architecture the campaigns are built upon. We have a proven methodology and structure that has been tweaked and refined over the past decade to prove its success across various industry verticals. Google themselves love it and we have been praised for its performance by a countless number of clients. We are sticking to it and keeping it ours.
A dedicated agile PPC strategist working closely with the client yields the highest ROI. We believe that having a single point of contact, who is actually the strategist working on an account, is vital to a successful PPC campaign. It’s a data-driven strategy that encourages dialogue between an agency and its partner and measuring, testing, and measuring again to improve performance.
We love this one! We are as honest as it gets. Our reporting contains all pass-through data directly from the network (i.e Google, Bing/Yahoo, Facebook, LinkedIn, etc.) and the CPC’s can never be altered before reaching the client. Our pricing is also tiered based on ad spend. The percentage of ad spend you pay drops as your total spend increases. Essentially, there is no conflict of interest at all!
A closed loop PPC strategy relies on the data it produces to tailor the efforts going forward. We live and breathe data and constantly adjust campaign settings, keywords, bidding and ad copy based on its performance. All of our reporting is direct from Google Adwords & Analytics and shared with our clients for review together. Our PPC Tel Aviv team includes a summary of the reporting periods performance and suggestions and roadmap for future campaign optimisation.